The Art of Perception: Memoirs of a Life in PR He has advised governments, major corporations, and leading individuals, and has been involved in some of the biggest news stories of the time. He started the first international PR firm in the
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| Title | : | The Art of Perception: Memoirs of a Life in PR |
| Author | : | |
| Rating | : | 4.94 (914 Votes) |
| Asin | : | 0857890026 |
| Format Type | : | Hardcover |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2012-10-14 |
| Genre | : |
Editorial : "There's no other person in the public relations business who knows more about the ins and outs of establishing a global network capable of serving the public relations and communications of the world's largest corporations. What he writes is well worth reading." —Harold Burson, cofounder, Burson-Marsteller
Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 years The Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international CEO of Burson-Marsteller, which became the world's largest PR firm during his tenure, he was the first executive to bring PR to the Soviet Union during the Cold War and established the first official Chinese government PR firm. He started the first international PR firm in the Middle East and opened offices throughout the world. He has advised governments, major corporations, and leading individuals, and has been involved in some of the biggest news stories of the time. Now, in a changing world of 24-hour news cycles in which global disasters are shared on the most personal levels and events make it from smartphone t
Mr. Shows great use of limited space, good decorating tricks for brightening rooms, appreciation for clever garden ideas, plus uniquely-British hominess (tea-cozies, free-standing radiators, fun tea towels, antique china). Also check out other (British-style) books by the same author.. I ts almost like having a chat over coffee in his London office.
Relax,enjoy and learn something about a fascinating business.. Highly recommended.. Items shown in the book are accessible through on-line charity auction sites all the time in the U.S. . And an entertaining one, too. Bob Leaf is one of those brilliant practitioners who is also an astute businessman and an inspirational leader. Yes, it's British - but I find that to be a very appealing quality. He is a perceptive and funny writer so he mixes "how to" information with his personal experiences. Great. This book is full of great and economical ideas for how to decorate on a small budget. This book just gives one a clue as to what to
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