Marketing Classics: A Selection of Influential Articles Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J.This 25th-anniversary-edition of "Ma
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| Title | : | Marketing Classics: A Selection of Influential Articles |
| Author | : | |
| Rating | : | 4.77 (653 Votes) |
| Asin | : | 0205159885 |
| Format Type | : | Paperback |
| Number of Pages | : | 578 Pages |
| Publish Date | : | 1994-08-03 |
| Genre | : |
Editorial : From the Publisher This 25th Anniversary edition of the MARKETING CLASSICS represents a culmination of the most interesting and most influential articles published in the field of Marketing. Each article was selected by the authors for the important contribution it has made to the field and for the impact it has had in bringing a new way of thinking into marketing theory and practice. This eighth edition retains articles of enduring interest by noted marketing minds like Wroe Alderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster, Jr., Sidney J. Levy, Jagdish Sheth, and Philip Kotler. The articles are divided into four parts: I. Marketing Philosophy; II. Buyer and Market Behavior; III. Marketing Strategy; IV. Competitive Marketing Programs; with each part covering a wide range of perspectives and topic areas.
This 25th-anniversary-edition of "Marketing Classics" represents a culmination of the most important articles published in the field. Each article has been selected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles have been added in such topical areas as marketing ethics, global marketing strategy, service quality and technology diffusion. Articles of enduring interest by noted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four parts: "Marketing Philosophy"; "Buyer and Market Behaviour"; "Marketing Strategy"; and "Competitive Marketing Programmes".
well, I'm sure it's nothing.". Of course, Essany adds absolutely nothing original here. Don't get me wrong, there was a lot of information in the book and I would recommend it to a beginner, but it wasn't about mixing. Amazon and every other business that sells this book should take it off their shelves.. It's easy to feel you're really playing along with a band right in your home! And I think the arrangements are really good. There is a street named after her but it's very small. For those who think economists are dull, uninteresting people, this book will change their minds! For those who are already interested in economics, this book is a great refresher of all the important economic principles.. The end-stage is reasoning by recurrence"
"Throughout this work we have repeatedly stressed the fact that from the psychological standpoint, the question whether the representation of space is Euclidean or not depends on the construction of coordinate systems.". Fremantle's portrait of
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